EMI - Conor Maynard
Conor Maynard is a new British artist who initially built his fame on YouTube, generating over 40m views of his self-made videos.
In order to engage with the huge online fanbase, and to promote Conor's new album, the ad uses YouTube videos, interviews and fly on the wall documentary pieces accesible directly within the unit.
This creative won Flashtalkings 'Campaign of the Month' award and was a finalist at the 'One' awards in Chicago.
Contrast went on to no.1 in the British album charts.