#Beginwithabulmers campaign enables Bulmers drinkers to share their experiences of great times starting with a Bulmers throughout the summer.
The desktop ad serves a fully moderated twitter feed in realtime within the ad unit.
Tweets are further segmented to serve specific 'passion point content' to contextually relevant websites and audiences as well as dynamically
geo-targeting the users location.
The mobile unit has an On Tap function that opens twitter with a pre-populted, #Beginwithabulmers hashtag; allowing you to easily send your tweet while on the move.